Case study: Crypto for everyone
Problem statement:
The average user finds the concept of cryptocurrency to be complicated, suspicious, or purely for the 2% of the population who is tech-savvy enough to read the whitepapers or rich enough to play with the market without anxiety. But what happens when crypto becomes our future currency and no one actually understands it? The current industry leader, Coinbase, is suffering due to poor infrastructure (2018) – buckling under exponential usage – and worse customer service. As they continue to expand, I believe it’s their responsibility to improve their product in anticipation of universal adoption. With this, I also believe they will need to build a strong layer of education about cryptocurrency and supportive communities (focused on less jargon and more support) into their experience so anyone can create an account and buy/sell/trade/use crypto whenever they need to.
The Solution:
Here’s an exploration of what a crypto platform for the masses might look like. The first step was to establish some principles that address some of the problems:
- Educate: Clear tutorials on how to buy/sell/use/trade coins to appeal to the masses
- Build trust: Support forums and communities available for non-expert/new users
- Transparency is key: Less jargon, more education, definitions, explanations, clear language
- User-Friendliness: Simple UI and navigation, easy-to-understand data visualization
- Accessibility: IF your product is built for the masses, include everyone
Date
May 27, 2018
Category
identity, product, user experience, visual design