The average user finds the concept of cryptocurrency to be complicated, suspicious, or purely for the 2% of the population who is tech-savvy enough to read the whitepapers or rich enough to play with the market without anxiety. But what happens when crypto becomes our future currency and no one actually understands it? The current industry leader, Coinbase, is suffering due to poor infrastructure (2018) – buckling under exponential usage – and worse customer service. As they continue to expand, I believe it’s their responsibility to improve their product in anticipation of universal adoption. With this, I also believe they will need to build a strong layer of education about cryptocurrency and supportive communities (focused on less jargon and more support) into their experience so anyone can create an account and buy/sell/trade/use crypto whenever they need to.
Here’s an exploration of what a crypto platform for the masses might look like. The first step was to establish some principles that address some of the problems:
May 27, 2018
identity, product, user experience, visual design